Granted this is sewing machines, but the %off seems to apply to the Fab-U-Motion as well... Based on what I've experienced the local dealers regularly mark off from MSRP. Seriously one sewing machine dealer told me they sell their machines locally 50% (it was more like 30%-50% but okay) and another dealer of the same machines says they take 25% off and literally gave me the MSRP prices as well as their in store prices, and all it cost me was time from one email and one local phone call. My guess is that is where my friend came up with the $300. Today and tomorrow is our "weekend" so all is quiet here (where did that man go???) so later this week I will try to reach my friend.