I have been happy with Moda flannel...yep...it is expensive but it really does hold up well....another good flannel is Maywood shadow play. Both are excellent. I would not buy flannel for a keepsake quilt at JoAnn's. Yep, I am a flannel snob. There are some other good brands also. I went to a flannel sale at JoAnns...and everything was so thin and loosely woven. I want ahead a bought a gold solid that felt thicker than most and it was cheap...and yep, it was cheap and when I washed it...it really shrunk a lot and felt even thinner than before. As flannel is so expensive, I would make a fabric conserving quilt....Like a turning twenty quilt....I made one for my nephew out of the Maywood flannels in woodsy colors....he really likes it...it was for a kingsized bed.....I had to bring it to a commercial laundry to wash it it....