That is how those work, they aren't about the best, they are about who is the most popular.
I think these are set up to encourage people to get the word out about a website so it gets lots of new visitors, and maybe some of them will become customers. So any prize you win isn't about your ability to produce an item, it's your ability to direct people to their website.
So don't feel bad about asking people to go vote for you, because that is what the true contest is.