If a shop decided to not sell Accuquilt products anymore then the shop can clearance them out at any price they want to. That's when I bought most of my dies. When Accuquilt set the price many shops opted out of selling so it became a clearance sale. Did you know back when, Joann could discount Go dies and even coupons could be used on them but if the item was listed as Accuquilt Go then it couldn't be discounted or have coupons. One side or the other figured it out and that stopped. The best deal I found then was the big alphabet die set I got to use a 60% off coupon, the log cabin, and other BOB dies I got using the 40% coupons. The other dies were clearance sales. I think I have bought maybe five dies after the price set.