I will look if there is a sale for 25% or more off - then do a quick calculation to see if it really is a good deal. Sometimes they have just used the manufactures' suggested retail price and then mark it to their price - thus they want you to think it's on sale but it really isn't. You need to know your prices in order to determine if it's a value or not. And it is true, if I really want something and it's a reasonable price and within my budget - I get it, even if there is no sale.