When we were first married, times were tough, and I became the coupon and bargain shopping queen. Prices were extremely important, so the cheaper, the better. As time went on, and things improved, I continued to watch sales, bargain rooms and bottom line pricing. Now, when I'm at a place where I truly don't have to look at prices, I still always look at the bottom cost. A jacked up original price with a 20% discount isn't enough to entice me.