I like it much better then the Shape Cut ruler. it's not as flimsy. I put in in my cart at Amazon and when I was alerted the price dropped I bought it for $32.50 with free shipping. It was that price for about two hours. I don't have a clue how the prices are set but I always put items I want but don't need right now in my cart and wait for a price drop. Maybe they want me to clear out my cart. I have tons in it. LOL