Emails were sent every day of the sales and codes to use for bigger % off if you were signed up to receive emails from Accuquilt. Also lots of posts on social media about the sales too.
A new die is being presented this week. If you sign up you are registered to maybe win the die and other prizes or buy it at a discount the day of the video. Watch the video on their website live or you tube later. I won fat quarter tower and forgot about watching the video. I got an email saying I won. Sign up is free.