If the quilt is calling out to me to be made, it if is for someone I love, or has significant meaning for me, and if I need to spend countless hours making it, then it is a real quilt!" (quote)
I make quilts, table runners, quilted purses, wall hangings, etc. for others to purchase at our church fair and bazaar. They are made with care and enjoyment in patterns and fabrics that appeal to a general audience first and me second.
I make similar items for myself and family with a quite different perspective. I express myself more creatively and blend the fabric choices, embellishments and original patterns in my mind with the person as I complete them. (For me, some of the hours spent making them is just the thinking about them time).
I need to do the second option frequently enough to be able to do the first. The expression of my own creativity from start to finish is the difference.
Perhaps this is a bit of what she or he is talking about. I believe it is a personal statement, not meant to be a criticism or commentary on how anyone else views their own quilting or the process they employ to making a quilt.