Kenmores are not made by Bernina. Some Kenmores are made by Janome. Many people are happy with their Kenmores. But, Berninas are Swiss made and Janomes are Japanese. Kenmores are very reliable machines, and can be returned to Sears if you are unhappy with machine within 30 days. Berninas are only sold through Bernina stores/representatives. I hope that this information helps you out. If I am incorrect on this, please someone jump in and correct me. Happy new machine...always a lot of fun to get a new sewing machine!