I stopped putting quilting labels on my quilts. For the relatives passing them down through the family, I'm fine with it passing from word of mouth, or not. I decided not to put the labels on anymore to make the quilts truly reversible. When the label shows, it makes it look like the quilt is wrong side up, like a shirt on inside out.
If the quilt is for friends or strangers, they aren't going to know me anyhow when it moves on from the friend, and the stranger well, it's a stranger. They aren't family, they don't know me, so the name really means nothing.