I don't know why it looks that way, but I know what I would try. On the badge sewing machine oil and a brass bristle brush or rough scrubby pad, working very carefully around the edges so as not to scratch the machine itself. On the machine I would try original formula GoJo hand cleaner from an auto parts store, which will make the machine look dry, so I follow that with a couple of coats of sewing machine oil; I use a tee shirt type material for application and removal, and I test on the back of the pillar, because I don't look at that part a lot.