A quilting friend and I watched several videos on the PrintModa this morning.
The fabric comes on a roll, is 11.6 inches wide by 5.4 yards, and is $100.00 per roll.
You can rotate and manipulate the images in the printing app, which you use on your phone or a tablet. I don't know if they have an app or program for desktop or laptop.
It can crock and bleed, so there is a laminate available that you can iron on top to prevent this. The resulting fabric looks very similar to oilcloth.
The only time anyone mentioned washability was one comment "Supposedly it's washable".
Hard pass for me, but I'll be curious to see what a regular quilter and not a salesperson does with it.