I watched a video on Winefolly.com yesterday about buying some hidden bargains at Trader Joe's. Very interesting! (No, I'm not in any way trying to promote them. That's just where I've been hanging out lately.) It pays to learn a little bit about the region where the wine was made in. There are some secret bargains out there! You just have to know. She bought around 7, or 8 bottles total at TJ and the average cost was around $10/bottle, with the highest being around $14.