You do need to watch out for quality. I made a baby pillow/taggy toy, and the Wright’s rick rack from 10 years ago was soft and nice. The new stuff was stiff and rough. Tucking it under the edge of a circle was next to impossible.
Not a big fan of HL, but they had some that was very soft and made in Thailand. It saved the day.
Haven’t used (but own) some jumbo colors from MS* that seem very soft.
So, I’d steer clear of the current Wright’s. It’s awful.