Noticed several years ago. I can remember rolls normally being $15 to $18. Then they went way up. A year ago I refused to pay more than $20. I have paid $22‐24 recently. The price of fabric is ridiculous. I always take the asking price and divide by 2.77, that gives you the yardage price of a roll. At 39.99, the yardage price is $14.44 per yard....59.99 is $21.66 per yard! I'm not paying that.
Quilt in a day has a decent sale now....some rolls are $17. I noticed some of her rolls are from three years ago.