Pricey, but not too pricey. Most of the other quilting fabrics by other designers are running $13.99/yd. However, I am pretty certain that the Tilda line will have a better 'hand feel' to the fabric, than other fabric lines. As I stated before, I have found that only the fabrics being made in Japan or Korea have that smooth 'hand feel' now. Love Tilda's prints; I am wanting to make another more modern quilt. The last one I made was with Tula Pink's Zuma line.