I am not an embroidery fan, so it really didn't appeal to me in any way. Even if it did, I cannot imagine spending that kind of money on a sewing machine.
The new 735, however is very appealing to me. If I were shopping for a new machine, that would be a strong contender. I'd have to go to a different dealer, as the one I've always used is not selling or servicing any with a color screen. It would mean an hour drive. I realize that's less than many folks deal with, but I've always had a dealer less than 20 minutes from home.