I watched the video and actually made notes of the various manufacturers since I don't usually follow brands. If I like the fabric (print) and the feel, then I buy it. It's like buying thread for me. If I need a specific color - that is more important to me than whether the brand is Coats and Clark or Gutermann or Aurifil, or some other more expensive brand. Must admit because of my new love for EPP, I have fallen in love with Liberty fabric and Tilda.