Yes, in the hoop. Started on the Dream machine and now on the Luminaire machine. It's the technique I use for finishing my projects and quilts. Lots of EMB designs available or I can design a block in my machine. I quilt the backing fabric separately ITH for wall hangings, table runners, etc. It is a nicer finish than SITD.
I love and use the magnetic hoops (9x14 or 10x16). Quilting a design one size smaller than hoop allows me to move the design in the hoop field. Easy to align for the next block of quilting. If I miss it, just reposition the hoops.