I grew up as a mid-westerner. To my family cheese was Velveeta or Cheese Whiz. I am guessing it was a hold over from WWII rationing and cooking on a dime. I was envious of my school friends who got individually wrapped slices of Kraft American cheese. But as an adult I learned to stretch and tried other cheeses. Certainly not a cheese aficionado but discovering other flavorful cheeses has been a tasty adventure and probably more healthy than our old friend Velveeta.