Shattered is a good example. I can't think of her name right off, she is Australian and I believe her husband is an ambassador which is how she ended up in Egypt for so long. Anyway, it's just corn and beans block, been around since dirt was new, but she used fabric and color differently 10 or 15 years ago and the block just jumps. The name became associated with her.
But now if you do a search for Shattered quilt block they come up all over. Not particularly corn and beans block anymore but the Shattered name is no longer honored as her block.
Or the Swoon quilt which took over some years ago. Just the carpenter block, but she did things to it and got the word of mouth going and now more people know it by swoon than carpenter, but it's still the same old block
Design away, I hope you are most successful in your endavors. Can't succeed if you don't make the effort.