I love my Bernina 740! Granted, this is the brand my LQS carries and I wanted their technical support, so I bought from them. I didn't do a lot of research, so I probably could have been just as happy with a different brand, but I couldn't get the service, support and education I get with my local dealer. The stitch regulator was a definite need for me. I took a free motion quilting class for beginners and my work was definitely better than some of the other students. It was all because of the stitch regulator, I know I was not a better sewist than the others. It truly elevates your work. I'm real happy with my purchase and my dealer. I would definitely recommend them.