I have never paid that much for it!!! Even the local quilt shop is cheaper than that. They are getting rediculous. Our's doesn't even keep their items stocked, so often I drive the 35 miles only to find they don't have any available. Now I only go in if I am in that area, otherwise I support online shops or local quilt shops.
Check out Connecting Threads.com. I got my last 2 cans there at a great buy.
Good luck