Hmm. I just paid $14 for one for my Baby Lock Esante. The shop is in transition of ownership. I think the new owner forgot to add in her profit. She called the distributor while I was standing by and gave me the price he/she quoted. I paid in advance. Today, I got a call to tell me my foot is in. I'm thinking I need to check on this cheap price. I don't want to cheat her. However, I just discovered I already have this foot in my kit.