I don't either! It makes it look cheezy.
I also don't like the idea that they don't give any information on it. As far as I figure, don't advertise until you can give out the info.
I have a very simple Janome, nothing like this, but I like it.
If I was looking for a new machine even though I knew that a new improved model was coming out, I wouldn't wait. I would forget all about it by then.