Well, I think if it more as treating them as well as they deserve! (:
We cook for our three boxers, even when we had five we cooked all their food, all human grade ingredients. They have the run of the house, consider the leather couch "theirs" exclusively. We keep a Tahoe in addition to the Prius just so we have a "dog wagon" so they can go along! (: Life would be so dull without them!