Bred is the right word... I would love to be able to breed a new flower!
This apparently is brand new, as I just saw the pictures on Timeless Treasures' website and I look for new designs at least a couple of times a week. I don't think it's a "designer" offering, as the pattern numbers for those usually start with the designer's name or initials and this one is just "fleur". So I think it's by their in-house design staff (if that's the proper term).
The nice thing about Timeless Treasures, or any of these "non-designer" fabrics is that you never have to worry about licensing or trademark issues, if you're using the fabric to make items that you sell.