Don't get me started... I've noticed that for months now and have drastically changed my grocery shopping. Even the no name brand has gone up, like Target's mouthwash, it was $2.79 and now it's $3.49 but the Market Pantry Ice Cream half gallon is still $2.49 but only in two flavor (vanilla and chocolate). At Walmart the Great Values Bran Flakes was $1.79 and now it's $2.50. The more the prices go up, the more I don't buy.