I'm going to play devils advocate here. Do you think it might be because Janome is trying to reach a further audience than just quilters? I know Marie is well known for her dolls and the costumes they wear. Don't know if she actually makes them or not, but that could be a whole new area for Janome. I'm not an expert on any of this by any means!!!! I also don't buy something just because a celebrity endorses it, but I will often give something a second look if I am familiar with the celebrity's "style" of things and I have liked them in the past. For example, Rachel Ray, Martha Stewart, Paula Dean, ect (sticking with the household stuff). I actually have no idea who Kaye Woods is! Just a thought.