I don't dislike Marie Osmond and I think it's great that she sews, BUT I will only give credibility to someone who I think uses a sewing machine (or anything else) like I do. A celebrity typically gets very little attention from me and I certainly don't buy anything they endorse just because they endorsed it. I also assume that a non-celebrity isn't getting paid huge bucks to endorse. They are getting some dollars to put their name behind a product they use and believe in.