Same in Missouri but I'm not sure about the clientele rating. One of the biggest Joann's in the St. Louis area is in a crappy neighborhood while the smaller ones are in well established "home towny feeling" areas. Makes no sense. It almost seems like they'd rather keep paying rent on a dumpy small space than move into a bigger nicer place. There is a smaller one in a nice area that is crammed full and the large one in the not so nice neighborhood looks half empty. They like to move managers around in this area, too so the layouts of the stores gets changed around every time the manager changes.