My local store didn't either, so when I got to the store, after driving 30 miles, I was quite upset. Soooo, I called Joann's toll-free # while I was in the store, in front of the manager, and after some haggling and the mention of being fraudulent to the toll-free customer service rep, I was advised that Joanns MUST match online prices in store as long as if it is not mentioned "on-line only." I got my Accu-quilt, all the mats, dies AND the OLSIO iron all at 50 percent off. Just an FYI to all that if the advertise it online, print it out and take it to your local Joanns and get it matched.