I think it's too expensive for some and not for others. Nothing wrong with that. You can find something in your price range. It's like shopping for a car.
I'm doing two BOMs now. One is supporting a brick and mortar shop I really enjoy and one is supporting an online shop I like.
The Dear Jane BOM is totally worth it. And, every BOM I've ever received comes with enough fabric to make at least two blocks. So, it's really two quilts worth of fabric.