Yes, if they don't respond satisfactorily then do report them to the Better Business Bureau. It's very easy to do at their website:

http://www.bbb.org/

I filed a complaint with the bbb after a retailer repeatedly ignored my complaint after multiple attempts to resolve it with them. Boy, did the BBB complaint I filed ever get a response from them! They immediately contacted me and made it right, apologizing profusely, etc. It really does work, businesses don't want to get a bad reputation with the public, so sometimes they have to be prodded to do the right thing.

I would be upset,too. They should make it right with you.

Some good suggestions here. Take a picture & write a letter. In the letter mention reporting to the BBB. And if it was pd by credit card, contact them too. Let them know you're serious.

I don't know of any fabrics that are put up in 20 yard bolts for stores. We get 10's and 15's (which is the most prevelant), and some companies, like Quilting Treasures, put up 12's.

But I've never heard of 20 yard bolts, except for some battings, like Insulbrite..

I was told that a full bolt is normally only 15 yds, not 20. I'd
be really ticked too.

Definitely report them to the BBB, especially since this is
not the only time you got cheated. Also notify your credit
card company if you used one. Tell them about it and dispute
the amount charged to your card.

Statistics say that a happy customer will tell 20 people about their experience, but an unhappy customer will tell 200. Maybe she should be made aware of how many people you've already told, and how far reaching your complaint has been made. Then tell her that you would love for your next post to all those same people tell how diligent she was in resolving the issue. Give her this website address, and your post's title, and let her see what kind of advertising she's getting...maybe she will see the need to make much needed changes!

great advice everyone, and just to let you know....my local shops which i do get to as often as possible are totally different than this one...they are wonderfully helpful, nice and happy to see anyone who comes through the door, even takes my hubby under their wings and helps him fill my stocking every year with the greatest stuff! this one is almost 100 miles away in a direction i seem to go in once or twice a year, usually my work schedule does not make it possible for me to get there during their open hours, this was a special sale day...and i realize it was my fault for not being more diligent. but geez,
i am going to take pictures of each item i purchased and take pictures of the cut-fabric slip and the register receipt...the fabric slip shows the panal and 2 coordinates and the register slip shows that she charged for 3...and i figure i can lay my tape measure across the fabric pieces and show they are 1 yard each...so, going to keep trying...if i don't get anywhere i will be notifying the bbb and you will all get to hear where this shop is...

thats what i am thinking

Did you pay via credit card? You can dispute the charge. Keep copies of e-mails and notes about phone calls. When the bill comes you can file a claim and short pay the charge based on what you should have been charged. I've had to do this before. It's a real hassle and there are forms you have to fill out, but the principle of it make it worth the effort. Good luck.