Have you tried Retayne? Put the fabric in a big pot or canner with very hot water (140 degrees) on the stove and add Retayne. I did that with some flannel that bled. Then washed it with very faint color coming out on the color catcher. You can get it online or at some quilt shops. I haven't seen it at Joanne's, but a friend saw some at a Joanne's somewhere.

Haven't tried that. Thanks.

I still think purchased fabric should NOT require any further treatment to prevent or stop bleeding. (other than perhaps one or two washes in ordinary detergent - at the most!)

It makes as much sense to me as buying a new car that needs to be painted after it's been purchased

Retayne helps keep in the colors. i doubt JoAnn's will take back cut fabric but you could try.

I'm so glad ladies on this board told me about Retayne and color catchers. I just used the Retayne on some batik backing fabric. I used the color catchers as a test to see when I could quit rewashing. Took 3 times.

Well, today I have three (so far) that are pilling.
I'm going back to JoAnn's to raise a stink! No phone call first.
And some are STILL bleeding! I have the color catchers to prove that.

Did you use color catchers? I always use them anymore. And on new fabric I put 3 color catchers in a "for intimates mesh bag" and they do a great job on bleeding. They are wonderful - they catch the reds and purples really well.