Yes, I agree, a profession accurate color photograph is a must.

Wow! This is all excellent input. Thank you everyone for giving some insight. Much appreciated!

My absolute pet peeve is having to pay full, often time over-price fee for a download pattern. For heavens sake I am using my paper and ink. I think there should be a cost differential between a download and a printed pattern. Sometimes if I's feeling particularly testy I will pass by the full price download. Let's face it, if I put my mind to it, I could probably figure it out or find it for free on the internet!

Can't get any better than "Miss Rosies" quilt patterns. Company is named after her golden retriever.

Clearly stated sizing and fabric requirements for blocks is a must for me. I can figure out how many I need for any size if I know what the basic unit is, though full instructions for all sizes is very nice as well. Clear photos of both the completed project and any complex/non standard piecing and a few colorways is always a bonus. And you can add me to the list of those who will not pay the same for a pdf download as a full color printed pattern - my paper, my ink, my printer and no production costs for the seller mean I should get a substantial discount.

When make HST, and other squares needed - like to know what to proof the square or rectangle to, makes it much easier to get he correct final block size.

Clear directions that even a newbe can read and understand. Ease of construction.