That's a lot of quilters!
 

Missouri Star just announced they reached one million subscribers for their YouTube channel.

I will watch their videos occasionally but I've never subscribed. They make wonderful content but it's mostly machine work. I only do slow stitch/hand work.

Good for them! I don't subscribe, but they seem like very nice people. Somewhere I heard Jenny Doan tell the story of how their business wasn't taking off, and her son asked, "Hey Mom, do you think you could do a tutorial?" She replied, "Sure, hon. What's a tutorial?" Best business move ever, I'd say, as she turned out to be a natural.

I don't subscribe either. I get enough notifications of stuff as it is. I have, however, watched their videos and learned from them. They do an excellent job with their instructional videos.

I think most are confused. You are not signing up for their site, emails, or notifications. If you watch the tutorials on youtube you have a choice to subscribe to watch them. You can only subscribe to their channel on youtube. You can watch for free, subscribed or not subscribed. The number of subscribers give the channel more clout to get sponsors. I highly doubt MS needs sponsors but have the clout to be one million quilters strong. It's the goal of any youtube channel to have a million subscribers. It cost nothing, zero, free. For comparison, Donna Jordan from Jordan's Fabrics and 3 Yard Quilt by Fabric Cafe have less then 19,000 subscribers.

Wow, that helps put it in perspective. I know how beloved Donna Jordan was.

Jordan fabrics has 739,000 subscribers

Yes she did have that many. I was looking at the subscribers the channel has now.
@JordanFabricsSecondCut•14.8K subscribers
Having fun with Matt at Jordan Fabrics!