just like prices for everything location matters...here fab's range from $7.50 at one lqs to $9.50 at one 20 miles away...and lots in between...went into our local JoAnnes and theirs averaged $9 a yard...and i will go to the lqs long before paying that or anywhere close to that for joannes fabric...there are as many price ranges as there are fabrics to choose from, thankfully we have the 'power of the internet' to allow us to shop around. i have a real hard time paying $9 or more for fabric...it has to be VERY special, and something i have not been able to find anywhere else..i find what i want locally then get on line and try to find it...have to remember though, if the fabric is available on line for $7 a yard... locally $9, remember to figure in shipping costs, some shops charge alot and it counters any savings. i love the shops that offer free shipping at $35. i can always find $35 worth to buy. :)