Quilt shops around here, that would be a low price, since $12.95-14.95 is pretty standard, that's why I stick to Joanns and Hancock, even if the fabric may not be as high of quality. I've registered for mailers from every shop in every town I ever drive through, so that I can hit them on the one or two times a year they have 40% sales. The only time I've paid above 10 is the Wizard of Oz quilt I made for the priest who married us, even my mom's table runner got sale-priced fabric!