Trust me, that LQS is paying what you paid for that fabric. They have to increase the price they pay about 50% to cover their costs and make any profit. The places we buy especially in PA, NC and the such, they buy such huge quantities and most of the time, it is lst years or what the manufacture wants to get rid of--whatever the reason. Do I buy there--you bet, but I do make sure it is the TOP Quality only cause there is lots of other running around. Have never seen any top quality at Walmart but that doesn't mean it is certainly not usuable. Just what you can afford or want.