I machine embroider (1) the name of the quilt, (2) who it was made for, (3) my name, (4) the date finished and (5) the city and state I live in. I place the label on the lower right corner of the back and stitch it along with the binding. Then I hand stitch the two sides that are not caught up in the binding.
I think that the person who also writes the info on the quilt itself under the label (in *case* something happens to the label) has a very good idea, what with all the thefts of quilts and the changing of names and labels to take credit for work not done by the thieves. What a sorry statement of the society we live in now.