I never, never thought you'd hear me saying this but before I will pay JoAnn's prices, I would go to a local quilt shop or to Hobby Lobby & pay their prices. Even if it meant buying less fabric. It's a shame how JoAnn's has went up & up on their fabric in the yrs that I've been quilting but now they are using the price of cotton going as an "excuse" to raise their prices. I love JoAnn's but I think they are pricing themselves right out of the quilter's market.