Originally Posted by MIJul
Debbie Mumm was on sale, and only fq's. Never understood why they would have different items on sale. Marketing?
yep..Marketing....believe it or not, Joann's and Walmart and Target and a host of other big chain stores, including grocery stores, employ scores of people who read over inventory lists to discover what sells and what doesn't sell in each particular area of the country. And while the differences in sales don't make much sense to us (it's something about the "marketeers" losing touch with reality, I think!! :wink: ), they plan these "area" sales to match what sells the most in that area, what will bring the the highest number of customers, etc.....Hence the reason some things are on sale in one area of the country and not in another. In addition, the "smaller" Joann's stores will not have the same sales due to their inventory turnover....or whatever they call it. Where I used to live, there were two Joann's stores within easy driving distance...one was a "superstore" and one was just a small "fabric with a few crafts" store. The small store rarely carried the same inventory, did not have the same sales as the larger store did. Yet this smaller store stays open because the customer base visiting that store is large enough to justify the revenue put out to keep the doors open....plus they have a better selection of fabric that is for garment construction, rather than crafting.
As always, it's about how much money comes through the doors :wink: