I am a cosmetologist and have a small shop at my home,I live in a very small older community. I paid the very same price that all the bigger shops pay for supplies taxes and fees.Many of my customers have come to me for 20 years.Five years ago I went up on my prices to 12.00 and many of the jobs here went south. So some peolpe just dont get their cut as often, some quit coming. I haven't gone up on my prices in five years,I buy my supplies when they are on sale to keep my cost down, and have decided that 12.00 every 5 weeks and 40.00 every 3 months for perms is much better than 0.But boy would I like to get 35.00 for haircuts for one month.