Brother makes Babylock. Babylock dealers will tell you that Babylock is better than Brother. I spoke with people at Brother and they said that is not true. They seem to make twins of many models, like car companies do. Babylock seems to be more expensive, so shop around and compare the models with Brother ones.
By shopping around between dealers, I saved $1000 on my Brother from one dealer to another. One was having a big sale and then I got 5 years of maintenance free. Great deal! Getting a few years of maintenance thrown in is great when negotiating, as well as, different feet, lessons, or other supplies. Don't be afraid to ask. Paying with cash should save you 4-5% right off the top.