For me, the joy is in the doing, not the speed at which I get it done. Everyone has their own criteria for doing their craft.
My question would be, just what is fast, and compared to what? Fast and easy is really just a selling point and maybe causes a bit of frustration for people who grab onto that idea only to have disappointment fall onto their lap when the project isn't fast or easy.
It is an open-ended term with a wide interpretation.
There is a place for all types of quilts from easy to complicated and as long as we truly have an understanding of what we are doing, everything will be fine.
peace