Originally Posted by
Peckish
I think it's all about marketing. If you change the wording, you *might* entice some people into joining for the first time because you're using phrases that appeal to them, or you get previous members who sign up again to see what the changes are all about.
Or maybe it's just a new employee who is trying to justify their expensive marketing & communications degree...
Totally agree!! ... WW success has totally been all about marketing efforts.
Nothing really has changed in weight loss how-to's over the years.
Just ... how the message is spun.