My best friend is an expert at wool applique and has been doing it for years. When she does craft shows, she has great attendance and repeat customers from year to year. Her prices run from $3.98 for a small ornament to $45 for a table mat, and keeps her items in the small to medium sized range. She gets a couple "special orders" from each show. Now I can do wool applique also (for myself), but nothing compared to hers. I think you have to have something different from what everyone else has in their booth to make a profit.