If you are making an heirloom quilt or one that is going to be entered in a show, then, yes I would probably only buy very high end fabric. But, let's face it, most of us who make a lot of quilts can not afford to spend $12 and more a yard for fabric. When I make a quilt for family, I want it to be loved and used and hope it lasts a long time (most of my family still have their baby quilts!), but I am under no delusion that it will get handed down to the next generation. Yes, certain dark colors in less expensive fabric tends to fade faster so I might spend a bit more on dark blue and reds, but for lighter colors and prints, less expensive fabric works perfectly fine. For me to sell quilts and other fabric items, I must keep the price down. People today are so used to cheap imported stuff that they have a hard time paying too much more for handmade items, even when they understand the quality of the work and its uniqueness.